Music and necessity rarely mix but Juce are the proverbial kick up the rear that inner-city popular music representative of London needed. Tell us what you really, really want but girl power probably died with Patti Smith’s Horses. With a hook-like drum break straight out of The Neptunes playbook and a groove that could have been penned on Nile Rodgers’ stratocaster, their debut single ‘Call You Out’ is a strong opening statement from the denim-clad all-girl trio. Cherish + Chalin + Georgia = Juce and on this evidence, they’ll be dropping hits like 3rd grade mathematics.
KINSHIP: How did Juce happen? Was it a planned operation or did you just realise you sounded good together and took it from there?
Juce: We met at the disco. Sly came on and we all started singing ‘If You Want Me To Stay’. We realised we all had it word perfect, after that we knew what the fuck. That night we swapped numbers like we’d pulled the future and were going home with it but we didn’t even hear each others names so our only point of contact was all our numbers saved in one phone as ‘girl band ting’. JUCE was born!
KINSHIP: What’s the story behind the scenes? Do you play any of the instruments and come up with the grooves and beats yourselves or do you have a producer or a studio band behind you?
Juce: Chalin sings, Georgia plays keys and Cherish is on bass. We write the songs and we play the songs! We had loads of fun working with producer Dan Carey on ‘Call You Out’ and ‘Braindead’.
KINSHIP: As a band, which three songs do you always find yourselves always singing when you are together? In a “if walls could talk…” type scenario?
Juce: This week it’s: ‘Oops’ - Tweet, ‘Nights Over Egypt’ - The Jones Girls and ‘Climax’ - Usher.
KINSHIP: Is your music a reaction to a current trend in the music industry? Was your thinking that there is a gap in the market so to speak or do you want to take listeners back to a different era with it?
Juce: Not at all. The songs we make are just what comes out when JUCE plays music. We want to take people to the JUCE era!
KINSHIP: The saying goes, “there’s no “i” in the word we” as is the case with the name Juce. What do you think each other brings to the band on and off stage?
Juce: Chalin brings love, lyrics and living la vida loca. Georgia; songs, soul and sass and Cherish; funk, fun and flange. Groovy, funky babes on and off stage!
KINSHIP: What’s the plan for summer? Any festivals lined up and is there an EP imminent or are you planning a full studio record?
Juce: We’re playing a few shows at the end of May including Radio One Big Weekend in Glasgow. Apart from that we’ll be writing, playing, recording and making the JUCIEST tunes ever.
KINSHIP: Further to that, Wu-Tang have their new album in a vault and are touring it like an art exhibition surrounded under a cloud of mystery. What would you like to do, management permitting of course, with your future releases that would raise the bar in terms of promotion.
Juce: Our journey with JUCE is going to take us to where the stars explode. We’re in talks with Richard Branson about the JUCE BABEOLOGY galaxy tour.
KINSHIP: And finally, Snoop’s ‘Gin and Juice’ or Mtume’s ‘Juicy Fruit’? Which one would you be more likely to perform live.
Juce: ‘Juicy Fruit’. Standard.
Interview: Ade Bankole.
Photo: Bonnie Walsh